Meelis

Business Week Conference “Time to Change Course!” The traditional Business Week culminated on October 3rd with a free online conference, reported Postimees’ economic portal. The theme of this nationwide Business Week was “Time to Change Course!” We have often heard about the Iglu saunas produced by Estonians, where celebrities like David Beckham, Gordon Ramsay, and Guy Ritchie love to relax. However, not much has been said about where and how the specially crafted sauna benches, on which these world stars sit, are made. This story was brought to participants by the Business Week 2023 team along with hosts Mart ja Britt Normet. The leader of Company  Kase Factory juht Meelis Rull, shared the fascinating story of creating the factory and the community support they received. The wood company operates in Karksi-Nuia, and although there are many manufacturing companies in the area, this team does something special. Awarded the title of Best Small Business, the manufacturing company was formerly known as Kase Furniture. Last year, the company stopped making furniture and now focuses on curved design flooring, and it is now called Kase Factory. Wave design flooring is the most expensive product in the flooring world. Each board of ash or oak parquet has a unique appearance, like puzzle pieces, so customers are given precise assembly instructions. These boards are technically complex to produce and fit only the specific room they are made for. Technically, Kase Factory has reached the highest level in the field. The work behind it requires mastery and patience. CEO Meelis Rull has plenty of energy and ideas, constantly creating new wood brands. Meelis Rull’s desire to create something special for the community and future generations overcomes all obstacles that come their way. Watch the inspiring story in the video. Business Week is coordinated by the Network of County Development Centers and is carried out with the support of the European Regional Development Fund. Entrepreneurs from various fields shared their experiences of changing course: ● Ain Süld (Korilane) ● Mihkel Heinmets (iiUmekk Resto & Külalistemaja) ● Terje Rattur (Karukella Puhkemaja) ● Paap Uspenski (I Land Sound Elamusfestival) ● Meelis Rull (Kase Factory) ● Urmas Johanson (Restoran Tikupoiss) The speakers were interviewed by hosts Mart ja Britt Normet. Article https://majandus.postimees.ee/7864536/video-ettevotlusnadala-konverents-aeg-muuta-kurssi See Kase Factory’s inspiring story here: https://www.youtube.com/watch?v=T-p9ec8gtos

The Advantage of Robots Over Human Hands Needs to Be Explored in the Wood Industry The sauna material and flooring manufacturer, Kase Factory, tested a robotic arm at the end of the year. The company’s leader, Meelis Rull, explained, that people are increasingly reluctant to do heavy work in the industry with their own hands. “Industrial robots are coming anyway. Automation and digitalization are advancing significantly in large industries, but not small ones. We are interested in exploring this,” he said. Human or Robot In the company, Kase Factory located in Karksi-Nuia, development specialist Erkki Naaris from the Centre of Competence for Wood Processing and Furniture Manufacturing at the County Vocational Education Center was present and tested the Universal Robots robotic arm next to the wide belt sanding machine. Article: https://sakala.postimees.ee/7680310/roboti-eelis-inimkate-ees-nouab-puidutoostuses-valjaselgitamist

Best Small Business 2022 Focusing on Saunas and Floors, Leaving Furniture Production Behind The wood company, soon to be renamed Kase Factory OÜ from its current name Kase Furniture OÜ, operates in Karksi-Nuia. While there are several such manufacturing companies in the area, this team does something special. This unique product, which Meelis Rull’s company started producing last summer, is the most expensive product in the flooring world – wavy floorboards. Each board of oak or ash parquet is unique, just like puzzle pieces, so precise assembly instructions are always provided to the customer. These boards are technically complex to produce and are tailored for specific rooms. “Technically, we have reached the highest level. The only next step might be engraving,” said Rull.   Article: https://sakala.postimees.ee/7650764/parim-vaikeettevote-voitja-saunadele-ja-porandatele-keskendudes-jai-moobli-tootmine-seljataha

Adaptor of the Year 2021 It has the same name, completely different content Kase Furniture has undergone significant changes recently, starting with new business directions. If you take a broader look at the activities of the company’s leader, Meelis Rull, you can also discuss establishing the Kase industrial park and residential development. Regarding these two activities, Meelis Rull mentioned that they are no longer under the company Kase Furniture. The residential development is something Meelis Rull handles personally, and the industrial complex construction is carried out by another company. “I’m still figuring out how to bring these together,” he said. Article: https://sakala.postimees.ee/7389229/aasta-kohaneja-nimi-on-kull-sama-aga-sisu-taiesti-teine